THE ULTIMATE GUIDE TO SOCIAL COMMERCE ON WECHAT

Socially orientated e-commerce is the next big trend in China. China leads the way in this field with the success of its e-commerce sphere overlapping with social media networks in new and interesting ways. WeChat, the largest social platform, are leading the charge with 850 million registered users. Last year they launched their game changing service, WeChat ‘Micro E-Commerce Stores’, hosted within the app. Here I’ll explore the potential for Micro Stores in China and how this evolution of e-commerce is set to have a dramatic effect in terms of sales and user engagement. This new form of social e-commerce will prove to be a key platform for connecting with customers, buyers and distributors in Mainland China.     THE GROWTH OF MICRO STORES AND MOBILE PAYMENT This whole trend has been facilitated by the rise and mass uptake of mobile payment. WeChat (alongside their main competitors, Alipay) are a dominant player with their ‘E-Wallet’ service becoming hugely popular. China are at least three years ahead of Europe and America in this regard with e-wallet payment essentially the norm. Users simply connect their WeChat account to their banking for instant transfer of funds. Some have suggested this even signals the end of cash payments with the speed and convenience of scanning a QR code in-store and receiving an e-receipt the perfect solution for busy consumers in fast paced, modern China. The success of WeChat’s e-wallet as a common method of payment allowed WeChat to connect this with their own network of micro-commerce stores. Again the selling point is ease of payment, consumers just browse official stores, via the app,...

Detroit Story

Everyone has a story. Lives are understood through the narratives built by the facts of existence. My life is my story, built of childhood and bad dreams and loved ones and inspiration. But lives are not lived by the living alone. There are lives in the events that unfold over time, lives in the objects we surround ourselves with and […]...
Happy holidays~!

Happy holidays~!

Happy holidays~, and enjoy the time of holidays ~ enjoy your time with panenlei   menuleaf is a good website Avatar Director: James Cameron (born August 16, 1954) Science fiction...

7 Critical Steps to Make Your Data Roaming Business More Successful

Mobile network operators are facing multiple challenges from regulation, commoditization of services, competition from OTT players, and infrastructure investment for LTE, among other challenges. Yet one area offering promising growth is data roaming. A large percentage of mobile users continue to turn off their devices when they travel, and mobile data usage continues to soar. To help operators best address this opportunity, Syniverse has put together seven steps based on its deep experience in roaming. 1. Act in Real Time Use real-time intelligence, collected from multiple sources, to segment your customers based on their domestic usage profile and execute a successful data roaming pricing strategy. 2. Know Your Customers Stimulate brand engagement by communicating relevant roaming offers to your customers when they’re outside of their home networks. 3. Customize Your Offer Offer customized data packs to your subscribers based on their consumption and usage history. 4. Make Purchases Easier Create user-friendly roaming packs that are easy to purchase, provision and repurchase,anytime, anywhere. 5. Empower Your Subscribers Put your subscribers in control by providing easy re-charge options, pricing and self-care capabilities. 6. Prevent Complaints Remove concerns about bill shock, with appropriate pricing, communication, usage controls and alerts. 7. Focus on Quality Provide end-to-end quality of service for your roamers, to ensure an optimum usage experience. Syniverse data roaming experts have analyzed what it takes to unlock new revenue potential from data roaming and compiled their findings in a new white paper. Request your free copy below! [ppmt k=”first_name” alt=”pan”]   [ppmt k=”url” alt=””]    ...
10 minutes from a SEO expert

10 minutes from a SEO expert

There are many poeple ask me about SEO. Here is some tips from a SEO expert. Hope they can help you · ————————————- 1. On-page Optimization # Keywords—Research them and find the best balance between competition levels and the amount of traffic they’ll bring you. One to two (max) keywords per page. Be sure to use them in… · # Title tags—Each page should have its own title tag. Don’t try to rank for your URL or business name, as that should come naturally. · # Meta descriptions—Use them to describe the page and get readers to click when they see the description in the search results. You should probably use a keyword. ·#  Meta keywords—Skip ’em. For the most part all they’re doing is telling your competitors what you’re attempting to rank for. Not really worth the time. · # Robots.txt—Tell search engines what to index and what not to. Also set up your URL structure so that the “www” and “non-www” version of your site redirect to one or the other. Otherwise it’s viewed as two separate sites (c’mon Google, get your act together). · # Analytics—Install! Obviously, this isn’t anywhere near all of the steps you need to optimize your page, but it’ll certainly get you started. Remember, I’m not giving you the fish, I’m teaching you to fish. 2. Content It’s king; plain and simple. If you aren’t producing high-quality content, then you’re going to be way behind your competitors that are. Google updates have ensured that low-quality content is no longer enough to secure favorable rankings. In fact, low-quality content could get you pushed...