THE ULTIMATE GUIDE TO SOCIAL COMMERCE ON WECHAT

Socially orientated e-commerce is the next big trend in China. China leads the way in this field with the success of its e-commerce sphere overlapping with social media networks in new and interesting ways. WeChat, the largest social platform, are leading the charge with 850 million registered users. Last year they launched their game changing service, WeChat ‘Micro E-Commerce Stores’, hosted within the app. Here I’ll explore the potential for Micro Stores in China and how this evolution of e-commerce is set to have a dramatic effect in terms of sales and user engagement. This new form of social e-commerce will prove to be a key platform for connecting with customers, buyers and distributors in Mainland China.     THE GROWTH OF MICRO STORES AND MOBILE PAYMENT This whole trend has been facilitated by the rise and mass uptake of mobile payment. WeChat (alongside their main competitors, Alipay) are a dominant player with their ‘E-Wallet’ service becoming hugely popular. China are at least three years ahead of Europe and America in this regard with e-wallet payment essentially the norm. Users simply connect their WeChat account to their banking for instant transfer of funds. Some have suggested this even signals the end of cash payments with the speed and convenience of scanning a QR code in-store and receiving an e-receipt the perfect solution for busy consumers in fast paced, modern China. The success of WeChat’s e-wallet as a common method of payment allowed WeChat to connect this with their own network of micro-commerce stores. Again the selling point is ease of payment, consumers just browse official stores, via the app,...

Detroit Story

Everyone has a story. Lives are understood through the narratives built by the facts of existence. My life is my story, built of childhood and bad dreams and loved ones and inspiration. But lives are not lived by the living alone. There are lives in the events that unfold over time, lives in the objects we surround ourselves with and […]...

Detroit Story

Everyone has a story. Lives are understood through the narratives built by the facts of existence. My life is my story, built of childhood and bad dreams and loved ones and inspiration. But lives are not lived by the living alone. There are lives in the events that unfold over time, lives in the objects we surround ourselves with and […]...
Happy holidays~!

Happy holidays~!

Happy holidays~, and enjoy the time of holidays ~ enjoy your time with panenlei   menuleaf is a good website Avatar Director: James Cameron (born August 16, 1954) Science fiction...