11 Simple Concepts to Become a Better Leader

11 Simple Concepts to Become a Better Leader

by | Jan 9, 2014 | Service

      Being likeable will help you in your job, business, relationships, and life. I interviewed dozens of successful business leaders in my last book, Likeable Business, to determine what made them so likeable and their companies so successful. All of the concepts are simple, and yet, perhaps in the name of revenues or the bottom line, we often lose sight of the simple things – things that not only make us human, but can actually help us become more successful. Below are the eleven most important principles to integrate to become a better leader:   1. Listening “When people talk, listen completely. Most people never listen.” – Ernest Hemingway Listening is the foundation of any good relationship. Great leaders listen to what their customers and prospects want and need, and they listen to the challenges those customers face. They listen to colleagues and are open to new ideas. They listen to shareholders, investors, and competitors. Here’s why the best CEO’s listen more. 2. Storytelling “Storytelling is the most powerful way to put ideas into the world today.” -Robert McAfee Brown After listening, leaders need to tell great stories in order to sell their products, but more important, in order to sell their ideas. Storytelling is what captivates people and drives them to take action. Whether you’re telling a story to one prospect over lunch, a boardroom full of people, or thousands of people through an online video – storytelling wins customers. 3. Authenticity “I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.” -Oprah Winfrey...
10 minutes from a SEO expert

10 minutes from a SEO expert

by | Dec 17, 2013 | e-Marketing

There are many poeple ask me about SEO. Here is some tips from a SEO expert. Hope they can help you · ————————————- 1. On-page Optimization # Keywords—Research them and find the best balance between competition levels and the amount of traffic they’ll bring you. One to two (max) keywords per page. Be sure to use them in… · # Title tags—Each page should have its own title tag. Don’t try to rank for your URL or business name, as that should come naturally. · # Meta descriptions—Use them to describe the page and get readers to click when they see the description in the search results. You should probably use a keyword. ·#  Meta keywords—Skip ’em. For the most part all they’re doing is telling your competitors what you’re attempting to rank for. Not really worth the time. · # Robots.txt—Tell search engines what to index and what not to. Also set up your URL structure so that the “www” and “non-www” version of your site redirect to one or the other. Otherwise it’s viewed as two separate sites (c’mon Google, get your act together). · # Analytics—Install! Obviously, this isn’t anywhere near all of the steps you need to optimize your page, but it’ll certainly get you started. Remember, I’m not giving you the fish, I’m teaching you to fish. 2. Content It’s king; plain and simple. If you aren’t producing high-quality content, then you’re going to be way behind your competitors that are. Google updates have ensured that low-quality content is no longer enough to secure favorable rankings. In fact, low-quality content could get you pushed...
Marketing Trends, which one excite you?

Marketing Trends, which one excite you?

by | Dec 14, 2013 | e-Marketing

1. Content marketing 2. Mobile Marketing 3. Integrated Digital Marketing 4. Social Media at Scale Marketing 5. Continuous Marketing 6. Personalized Marketing 7. Visual Marketing What about you? Which trends excite you or even surprise you? Have you adapted your tactics to meet the continual marketing and technology eveolution. Look forward to hearing your stories, feedback and insights in the comments...